The Discipline of Innovation

Well, i had read a Peter F Drucker book an it really cool. According to him rather than random spring of innovation, it's better to have innovation by purposeful meanings. In corporation there are seven aspects of successful innovation, which are :

1. unexpected occurance

it means that the innovation is applied in the field that is not intended to. IBM, for example created a computing machine that intended to be used in the banking establishment in 1933. But, at that time, unfortunally they didn't have the necessary amount of capital and simply they didn't think that program is useful for them. The IBM, suddenly changed his target market for libraries which has the adequate funding at that time and suddenly business as well as banking thought computer was a perfect machine to do their jobs and IBM is the biggest player here until now.

2. Incongruities

means not accepting with the best practices. Before 1950, most ocean freighter use speed to maximize their profits. But in reality, more speed resulting more cost when idling in the port (since most of the freighter must wait until the capacity is full). One ocean freighter simply come up with the ideas of making a Roll in and Roll out and container ships, so every kind of products (regardless of their types) can be loaded as long as it comply with the dimension of the container. resulting growth in shipping industries.

3. Process Needs

means an innovation that intended to make the processes more efficient and it must be seen in systematically way. In 1890, there is an invention that makes the newspaper produces quickly and in large volume, the newspaper readers have grown dramatically. A new problem arose, that is the distribution cost. Seeing the of number of readers, New York Times decided to create first ever newspaper ads which makes the distribution cost practically free, with the ads profits.

4. Industries and market changes
A new Industries and Market seems not to appeal to the established companies managers. Facebook for example, growing significantly without the interference of major player like Microsoft or Apples. Innovators who makes a new industries or markets often left alone for along time from big players.

5. Demographic Changes
As the time goes by, old people are replaced with the new people. This market changes must be awared by the policy makers. Japan for example, aware that the explotion on the education in '70s will make blue-collar-workers shortage in japan and started to research on robotics to replace blue-collar-workers, which make them ten-years lead in robotics area.

6. Change in Perception
Before 1970's people in America struggle to have a longer live, but in the last 20 years the American Health care is increased dramatically resutling in decreasing mortality rates. Rather than rejoicing this gift, American people suddenly feared that they will have a to live an age related diseases like loss of memory, loss of sight, heart attack, muscle strength loss etc. An so the fastest growing company at 80's-90's was a exercise related companies

7. New Knowledge
Among history making innovations, those are recieving great success based on new knowledge -whether scientific, technical, or social- or blend of it. Airplanes for example are made from blend of knowledge, such as internal combustion engine, light airframe, bernoulli theory, pitch, roll and yaw steering and fossil fuel.

so as inventors as well as enterpreneurs we must be aware to all of these things...